José Antonio Gelado

On January 20th, we opened the first room (or meeting room) of Podimo in Clubhouse with the help of Mauricio Cabrera from Story Baker. The objective was to discuss with podcasters how to monetize a podcast and explain the possibilities that Podimo offers to creators. Here are some tips extracted from this first experience in organizing events on this new social network.

Clubhouse is  voice-based and, therefore, is ideal for podcasters and communicators since you can speak and listen to other members in a simple and direct way. It is very interesting for generating leads since the ability to speak one-on-one opens the door to business contacts in a non-invasive manner. 

If a user is online, you can access their profile and chat with them, or if it is an event, you can join and start listening to what they are saying and request to speak. The role of the moderator is key to organizing events if you want to channel the participation of attendees. 

Recording conversations is not allowed, and everything is live. The idea is simple: it’s not a podcast. Here you can talk about whatever you want without the fear of everything being recorded. If you want to note something, do it during the event. When a room closes, everything that has happened in it also disappears.

Before starting to broadcast, it is good to have a parallel communication channel among the moderators to coordinate the organization in real-time, such as Slack, Teams, Telegram, or WhatsApp. In the app, everything is voice; there are no chats.

When starting the event, you can notify your followers by pressing (+) so they know you're live and can join if they're interested. It’s also advisable to encourage other moderators and participants to do the same. Automatically, the upcoming events based on the users and topics you follow are also displayed at the top.

To speak, you press the mic, and when you finish, you press it again to close it. There are no more options. It’s very radio-like; everything is live, so remember to mute your mic when you're not going to speak to avoid noises or sharing comments that you don’t wish to share. 

And finally, following the similarities with radio, since it is a live broadcast, remind the listeners every so often where they are and what you are talking about to help them situate themselves, as there are often movements of attendees entering and exiting during the event.