Ferran Adrià is on Podimo with 'Innovar es de Valientes', a podcast about the innovation process he followed with his restaurant elBulli and how this can be applied and useful for other businesses and companies where their managers want to reinvent themselves and innovate.

Accompanied by ESADE professor Marcel Planellas and author Oriol Llop as host, he will recount the steps of the complex process followed in the success that his cooking concept with elBulli brought, with details and anecdotes never seen before.

'Innovar es de valientes' will have an episode of between 20 and 25 minutes every Tuesday, for 8 weeks, with a conversational and learning tone to understand each part of the creative process when embarking on innovation in your business.

If Ferran Adrià managed to revolutionize the world of gastronomy, why not apply his methodology to other sectors and companies? This is exactly the goal of this podcast, to inspire us with that impressive trajectory to apply it in our projects.

In each chapter, we will discover details of his experience and debunk some myths about ElBulli along with ESADE professor, Marcel Planellas, author of El Libro Rojo de la Innovación and the elBulli case. After each conversation, they will extract the two main conclusions from what the chef has said, giving way to the listeners of the podcast so they can self-assess and know their own innovative level by answering various questions per chapter, you will learn with each one!

How is this effect achieved with a podcast? Thanks to Ferran Adrià auditing his own level of innovation, which allowed him to know if he had been able to achieve his objectives, managing to turn the concept of innovation into something tangible and not just smoke from any marketing campaign.

We introduce you to Ferrán Adrià and Marcel Planellas

Ferran Adrià is an internationally renowned chef and recognized innovator who revolutionized the world of gastronomy when he was the chef and co-owner of elBulli, Best Restaurant in the World in the ranking The World's 50 Best Restaurants or four consecutive times winner of the S. Pellegrino award among thousands of accolades.

Marcel Planellas, ESADE professor and author of the elBulli case among many other literary successes.