PRISA Media and Podimo, the leading audio entertainment content platform,

have signed a strategic collaboration agreement with the aim of boosting the

joint leadership of both companies in the podcast industry in the world of

Spanish-speaking audiences. The agreement, which extends over two years, includes

the development of various commercial and content initiatives aimed at this market

in Spain, Latin America, and the United States.

In this way, Podimo becomes one of the reference partners of PRISA

Audio, the cross-platform that integrates all of PRISA Group's non-linear audio

content, through the development of new business models, while PRISA

will contribute its content, its different brands, and its competitive presence in

the various markets where it operates, promoting the development of new models

for commercial activities in the podcast world.

The collaboration between both companies includes the non-exclusive distribution by

Podimo of open audio subscription content produced by PRISA

Media (the revenues will be split 50%), as well as the development of various

exclusive productions for this platform, such as the co-production of 20 original

podcasts created by Podium Studios; the creation of 20 spin-offs of the most

popular programs from Cadena SER and Podium Podcast; or the co-production of new

audio content with EL PAÍS, which will also be distributed exclusively by Podimo.

Additionally, the agreement includes the exclusive and ad-free distribution of

open audio content from PRISA Media (Cadena SER, Podium Podcast, El PAIS, AS Audio, Caracol, ADN Chile, Los40, among others); and a subscription package

between EL PAIS and Podimo to jointly enhance the value of these services.

Finally, it is planned to organize events aimed at enhancing the development of

this industry, as well as scholarship programs to boost sector growth

in the Spanish markets.

For Carlos Núñez, the executive president of PRISA Media, “the agreement is a key

step in the Group's commitment to new formats and, specifically, to the world

of audio, based on ongoing innovation and content of the highest

quality. This strategic collaboration with a partner like Podimo allows us

to advance significantly in consolidating our position in a

market, such as that of Spanish speakers, where PRISA has a clear vision of

leadership.”

“Podimo aims to become the leading audio entertainment application in the

Spanish-speaking markets worldwide (Spain, Latin America, and the U.S.

Hispanics),” explains Morten Strunge, CEO of Podimo. “This strategic agreement with

PRISA,” he adds, “will allow us to accelerate this process through the joint creation of

the best Spanish audio content, as well as the joint development of

new business models to market audio content from media conglomerates

through new sales channels. Spanish is the fourth most

widely spoken language in the world, with over 535 million speakers. Our strategic

alliance with PRISA will mean that Spanish will become one of the fastest-growing languages

in podcast listening this decade.”