First experiences and tips in organizing events on Clubhouse
Jan 21, 2021
José Antonio Gelado
On January 20, we opened the first room (or meeting room) of Podimo in Clubhouse with the help of Mauricio Cabrera from Story Baker. The goal was to discuss with podcasters how to monetize a podcast and explain the possibilities that Podimo offers to creators. Here are some tips extracted from this first experience in organizing events on this new social network.
Clubhouse is voice-based and, therefore, is ideal for podcasters and communicators as you can speak and listen to other members easily and directly. It is very interesting for generating leads as the possibility to speak one-on-one allows opening the door to business contacts in a very non-intrusive way.
If a user is online, you can access their profile and chat with them, or if it is an event, you can join and start listening to what they are saying and request to speak. The moderator's role is key to organizing events if you want to channel the participation of the attendees.
Recording the talks is not allowed, and everything is live. The idea is simple: it is not a podcast. Here you can talk about whatever you want without fear that everything will be recorded. If you want to note something, do it during the event. When a room is closed, everything that happened in it also disappears.
Before starting to broadcast, it is good to have a parallel communication channel among the moderators to coordinate the organization in real-time, such as Slack, Teams, Telegram, or WhatsApp. In the app, everything is voice; there are no chats.
When starting the event, you can notify your followers by pressing (+) so they know you are live and can join if they are interested. It is also advisable to encourage other moderators and participants to do the same. Automatically, the upcoming events are also displayed at the top based on the users and topics you follow.
To speak, you press the microphone, and when you finish, you press it again to turn it off. There are no more options. It is very radio-like; everything is live, so remember to mute your mic when you are not going to intervene to avoid noises or share comments you do not wish to share.
And finally, following the similarities with radio, being a live broadcast, remind the listeners every so often where they are and what you are talking about to help them orient themselves, as it is common for attendees to come and go during the event.
