With the arrival of the new year, lists of resolutions become the main protagonists of our conversations. But what if we told you that there is a podcast for every purpose? That is the slogan of the first television campaign of Podimo, the European platform for podcasts and audiobooks, which will launch this Christmas.  

Among the more than 50,000 podcasts and audiobooks in Spanish that Podimo offers,  you will be able to listen to the most interesting conversations, learn new languages, get fit, start that business you've been thinking about for a while, and listen to your favorite books. Yes, you read that right: listen to books, because books are now also available in audio format.  

It is undoubtedly a campaign that will help many Spaniards discover the Podimo platform, due to the reach that television offers. This campaign will also serve to promote the podcasting industry, in addition to boosting a growing sector like that of audiobooks. We want to take this opportunity to thank the hundreds of podcast creators, as well as the audiobook publishers, who have chosen Podimo by allowing us to market their content on our app. 

Throughout the holiday season, Podimo will bring this new form of entertainment and learning to millions of Spanish homes. 2020 has become the year in which this format has consolidated as one of the main means of consuming audio content, thanks to its ease of consumption and the wide range of content available. Listening to a podcast or an audiobook is highly compatible with most of the activities we carry out throughout the day: from cooking to enjoying a walk, passing through the exercise routine or that moment of relaxation after dinner.

For these reasons, the television campaign of Podimo, which will be accompanied by multiple marketing actions through other online and offline channels, is an important initiative for the industry, for creators, and for those looking to monetize their content within a fair profit-sharing model.