In its purpose of addressing a fundamental and recurring need of its listeners, the podcast and audiobook platform Podimo has announced the inclusion of video trailers within its app. In this way, the Danish company that landed in Spain just over a year ago becomes the first podcast and audiobook platform to add audiovisual content to each of its offerings.

Listeners will be able to view the videos from their devices, instead of having to read the descriptions of the programs, turning the exploration and discovery of new content into a more enriching and immersive experience, while allowing podcasters to connect with their audience in a completely new way.

"Thanks to this new functionality, Podimo has become the first podcast platform to include videos in its app to help users discover new content. In an increasingly visual world, videos play an increasingly essential role in consumers' decision-making regarding all types of digital content, including podcasts and audiobooks," says Javier Celaya, general director of Podimo for Spain and Latin America.

Thanks to the incorporation of videos within the content itself, both listeners and creators will have a better app experience. On one hand, listeners will easily and simply visualize the main podcasts, as well as the most popular content and the creators who produce them, all by sliding through a carousel of short videos. Likewise, creators will be closer to their audience, not only presenting their podcasts but also their world through behind-the-scenes images or previews of upcoming episodes.

Although the new video trailers occupy a prominent place in Podimo's app redesign, audio remains the foundation of its business model: "We love audio and it will always be the core of what we do," says Celaya. "In addition to our pay-per-listen compensation model, we also want to empower our podcasters with another promotional tool. We understand that video can help reduce the distance with their audience and foster a deeper connection with their content."

In addition to the new trailers, Podimo's app will also include a "Home" tab where listeners can find already started episodes, new episodes of the shows they follow, and personalized daily recommendations. This new update of the Podimo app is already available through the App Store and Google Play Store.

Founded in 2019, Podimo is a streaming platform for audio content (podcasts, audiobooks, audio series, audio shorts, etc.) of Danish origin that was born with the vision of five entrepreneurs, Morten Strunge, Nikolaj Koppel, Sverre Dueholm, Andreas Sachse, and Eva Lægdsgaard, to provide podcast creators with a unique ecosystem in which they have a fair and equitable revenue-sharing model, and a transparency that has not been the norm in the industry until now.

It is currently operational in Denmark, Germany, Spain, and 20 countries in Latin America. Podimo has more than 80 employees located in Copenhagen, Berlin, Barcelona, Madrid, Mexico City, London, Amsterdam, and Vilnius.