Given the burgeoning growth and expansion of the audio market in recent months, at Podimo we continue to bet on this format in all its aspects and models. That's why, starting in February, we will be present as sponsors and collaborators of one of the monthly sessions organized by #RedDePeriodistas, where audio will be the main conversational axis among the attendees, always with the figure of a specialist in audio/podcast as the host of the meetings.

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Every first Tuesday of the month, we will celebrate a new session of #ReddePeriodistasMEETS, where different innovations in the sector will be discussed, as well as the current situation of the audio market. For the first session, the host will be Mario Vidal, head of Innovation at El Español, who will address the meeting with "Podcasts as a format to retain readers."

The current situation of the audio market and the role of content creators in audio format will be some of the topics addressed in these #ReddePeriodistasMEETS, which, with the sponsorship and collaboration of Podimo aim to exchange knowledge, promote networking, and help the podcast category to grow and establish itself as a fundamental tool for the media and journalists.

In this first installment, Mario Vidal will discuss the three programs that El Español has launched and everything they have learned from them. For this digital native newspaper, the podcast format is considered a driver of user loyalty in more specialized themes and categories.