Mexico City, February 15, 2023. After the rapid success obtained in Europe, Podimo, the subscription service for podcasts and audiobooks, announces its focus on the Mexican market starting in March of this year. With exclusive content, the Podimo app offers access to hundreds of shows created by the best local talent, curated intelligently and designed intuitively to provide a personalized experience.

While Podimo has been working with Latin American creators and producers for over two years, this Danish project has decided to go further and change the game rules for audio entertainment in the country. Its content offering covers a variety of topics including true crime, sexuality, investigative journalism, humor, the supernatural and the inexplicable, relationships, history (local and universal), body positivity, among many others. 

"The community of Mexican creators has welcomed us with open arms: we are proud to launch with a proposal for high-value and diverse content that demonstrates why we bet so strongly on a subscription model that sooner or later will prove that quality podcasts can thrive without being subject to advertising," assures Wendolín Perla, content director of Podimo Mexico. 

And since its foundation in 2019, Podimo has bet on a unique model for both listeners and content creators, offering the possibility of monetizing without the need for ads. This philosophy became a reality thanks to a team of four visionaries: Morten Strunge, who chose to focus on user experience, Eva Lægdsgaard, one of the first executives at Spotify, along with Nikolaj Koppel and Andreas Sachse.

Podimo arrives strongly amidst the recent podcast boom in Mexico over the last four years, where the number of users consuming entertainment in audio format has increased by 70%, alongside the number of influencers, YouTubers, journalists, and communicators who have decided to delve into this industry. Mexico City will be the operational base in Latin America. The local team will continuously seek new talents and original content.

"We seek to empower Mexican creators starting from the idea that a podcast is a product worth paying for. Putting local talent and their stories in focus is our priority," promises Morten Strunge. 

The application is already available in Latin America, Denmark, Norway, Germany, Spain, the Netherlands, and Finland.

About Podimo:

Podimo is a premium audio entertainment subscription service that offers original and exclusive podcasts without advertising, audiobooks, and podcasts from around the world through RSS channels. The platform, founded in Copenhagen, offers listeners a smart selection, discovery features, integrated in-app videos, and an intuitive design of exclusive and freely accessible content. As a global production studio, Podimo creates original content that can travel and amplifies the voices of creators worldwide through collaborations with Disney, iHeartMedia, and Paramount Network, funding independent investigative journalism, and much more. Listeners can enjoy Podimo on iOS and Android, iPad, CarPlay - as well as on the web player.