PRISA Media and Podimo, leading audio entertainment content platform,

have signed a strategic collaboration agreement aimed at boosting the

joint leadership of both companies in the podcast industry within the

Spanish-speaking world. The agreement, which extends over two years, includes the

development of various commercial and content initiatives targeted at this market

in Spain, Latin America, and the United States.

In this way, Podimo becomes one of the reference partners of PRISA

Audio, the cross-platform that integrates all non-linear audio content from the

PRISA Group, through the development of new business models, while PRISA

will contribute with its content, its different brands, and its competitive presence in

the various markets where it operates, boosting the development of new

commercial models in the podcast world.

The collaboration between both companies includes the non-exclusive distribution by

Podimo of subscription audio content produced by PRISA Media (whose revenues will be split 50%), as well as the development of various

exclusive productions for this platform, such as the co-production of 20 original podcasts created by Podium Studios; the creation of 20 spin-offs of the most popular programs from Cadena SER and Podium Podcast; or the co-production of new

audio content with EL PAÍS, also exclusively distributed by Podimo.

Additionally, the agreement includes the exclusive and ad-free distribution of the

open audio content of PRISA Media (Cadena SER, Podium Podcast, El PAIS, AS Audio, Caracol, ADN Chile, Los40, among others); and a subscription package

between EL PAIS and Podimo to jointly enhance the value of these services.

Finally, it is expected to organize events aimed at promoting the development of

this industry, as well as scholarship programs, to boost sector growth

in the Spanish markets.

For Carlos Núñez, CEO of PRISA Media, “the agreement is a key step

in the Group's commitment to new formats and, specifically, to the world

of audio, based on continuous innovation and high-quality

content. This strategic collaboration with a partner like Podimo allows us to

advance, moreover, significantly in consolidating our position in a

market, such as the Spanish-speaking one, where PRISA has a clear commitment to

leadership.”

“Podimo aspires to become the leading audio entertainment application in the

Spanish-speaking markets worldwide (Spain, Latin America, and the U.S.

Hispanics),” explains Morten Strunge, CEO of Podimo. “This strategic agreement with

PRISA,” he adds, “will allow us to accelerate that process through the joint creation of

the best Spanish audio content, as well as the joint development of

new business models to market audio content from media conglomerates

through new sales channels. Spanish is the fourth most

spoken language in the world by over 535 million people. Our strategic alliance

with PRISA will mean that Spanish becomes one of the fastest-growing podcast listening languages in this decade.”