Since our arrival in Spain and Latin America four months ago, one of our main objectives has been to create great audio stories in Spanish, as well as to explore new ways of telling stories through audio narratives. Now, thanks to the agreement we have reached with El Cañonazo Transmedia, we have solidified our intention to bet on a consumption model that captures new audiences through sound.

As a result of this agreement, both from Podimo and El Cañonazo, we have initially committed to produce three great original series that will be available on our platform in the coming months. Two of these contents narrate exciting stories that will lead many people to delve into unknown worlds, while the other series would fall into the category of a major investigative journalism report that will generate much discussion in Spanish society. 

Our joint objective is to grow the podcast category by attracting new audiences who have not yet listened to podcasts and audiobooks, discovering new ways for listeners to entertain themselves or catch up. “This agreement comes with the commitment from both companies to create stories of the highest narrative quality with new next-generation sound experiences,” declares Javier Celaya, head of Podimo for Spain and Latin America. 

There are thousands of genres, sound fictions, factual and investigative stories, that allow generating emotions connected and intrinsic to the viewer. That’s why El Cañonazo has already started creating content with new innovative formats to reach the most current audience through different genres. “At El Cañonazo Transmedia, we constantly seek to diversify our offering in the production of non-fiction television formats, fiction, and branded content to explore other categories and new ways to connect with audiences,” asserts Roger Casas-Alatriste, CEO of El Cañonazo Transmedia.

Great bets

This agreement reinforces our strategy of great productions, continuing with series already launched during these four months such as "Silencio en Bhopal", a docufiction that tells the story of the disaster that occurred in the Indian city of Bhopal on the night of December 2 to 3, 1984; "Historias secretas", the latest creation of journalist and communicator Iker Jiménez; or Psycholand, the flagship podcast of the true crime genre this season.