Mexico City, February 15, 2023. After the rapid success obtained in Europe, Podimo, the podcast and audiobooks subscription service, announces its focus on the Mexican market starting in March of this year. With exclusive content, the Podimo app offers access to hundreds of shows created by the best local talent, intelligently curated and with an intuitive design that will provide a personalized experience.

While Podimo has been working with Latin American creators and producers for over two years, this Danish project has decided to go further and change the rules of the audio entertainment game in the country. Its content offering covers a variety of topics including true crime, sexuality, investigative journalism, humor, the supernatural and the inexplicable, relationships, local and universal history, body positivity, among many others. 

“The Mexican creator community has welcomed us with open arms: we are proud to launch a proposal for content of the highest value and diversity that demonstrates why we are betting so strongly on a subscription model that sooner or later will show that quality podcasts can thrive without being beholden to advertising,” says Wendolín Perla, content director of Podimo Mexico. 

Since its founding in 2019, Podimo bets on a unique model for both listeners and content creators, providing the possibility to monetize without the need for ads. This philosophy was made a reality thanks to a team of four visionaries: Morten Strunge, who decided to bet on user experience, Eva Lægdsgaard, one of the first executives at Spotify, as well as Nikolaj Koppel and Andreas Sachse.

Podimo arrives strongly amid the recent podcast boom in Mexico over the last four years, where the number of users consuming entertainment in audio format has increased by 70%, alongside the number of influencers, YouTubers, journalists, and communicators who have decided to enter this industry. Mexico City will be the operations base in Latin America. The local team will continuously search for new talents and original content.

“We seek to empower Mexican creators starting from the idea that a podcast is a product worth paying for. Highlighting local talent and their stories is our priority,” promises Morten Strunge. 

The application is already available in Latin America, Denmark, Norway, Germany, Spain, the Netherlands, and Finland.

About Podimo:

Podimo is a premium audio entertainment subscription service that offers original and exclusive podcasts without ads, audiobooks, and podcasts from around the world through RSS feeds. The platform, founded in Copenhagen, offers listeners a smart selection, discovery features, videos integrated into the app, and an intuitive design of exclusive and freely accessible content. As a global production studio, Podimo creates original content that can travel and amplifies the voices of creators worldwide through collaborations with Disney, iHeartMedia, and Paramount Network, funding independent investigative journalism, and much more. Listeners can enjoy Podimo on iOS and Android, iPad, CarPlay - as well as on the web player.